This Cookie Policy explains the small files and browser storage that fivewconsulting.com uses, what they do and how you can control them. It should be read together with our Privacy Policy.

1. What cookies are

Cookies are small text files that a website saves in your browser. Similar technologies, called local storage and session storage, work in the same way. They help a website remember information, such as your choices, or understand how it is being used.

2. Your choice

When you first visit our website, a banner asks whether you accept analytics cookies. Analytics tools are only loaded if you click “Accept”. If you click “Decline”, or ignore the banner, only the essential storage described below is used.

You can change your choice at any time:

3. Essential storage (always on)

These are needed for the website to work as you expect. They do not track you across other websites.

NamePurposeHow long
fivew-cookie-consentRemembers whether you accepted or declined analytics cookies, so we don’t ask on every pageUntil you clear it or change your choice
fivew-source, fivew-campaignRemember how you arrived at the site (for example LinkedIn or Google), added to a form only if you choose to submit oneUntil you close the browser tab
fivew-first-nameShows your first name on the thank-you page after you submit a formUntil you close the browser tab

4. Analytics cookies (only if you accept)

These help us understand which pages are useful, how visitors move around the site and where it can be improved. The information is used in aggregate, not to identify you personally.

ProviderCookiesPurposeHow long
Google Analytics_ga, _ga_*Counts visits and shows which pages and channels are usedUp to 2 years
Microsoft Clarity_clck, _clsk, CLID, MUID and similarShows how visitors click and scroll, through heatmaps and anonymised session replaysFrom 1 day up to 1 year

Learn more in the Google Privacy Policy and the Microsoft Privacy Statement.

5. Other services

Our website loads its fonts from Google Fonts, which means your browser connects to Google’s servers and shares your IP address with them; Google Fonts does not set cookies. If you click our WhatsApp or LinkedIn links, or the share buttons on our articles, those services may set their own cookies under their own policies.

6. Managing cookies in your browser

You can also block or delete cookies in your browser settings. If you previously accepted analytics cookies and then change your choice, deleting cookies for fivewconsulting.com in your browser removes the analytics cookies already saved. Blocking all storage may stop some features, such as remembering your cookie choice, from working.

7. Changes and contact

We will update this policy if we add or remove tools. The date at the top shows the latest version. For questions, email info@fivewconsulting.com.